1801 Hollis St. Suite 1620, Halifax, Nova Scotia, Canada, B3J 3N4
What you need more than foresight or hindsight ...is insight

About Us

Public Affairs Atlantic Inc. is a Halifax-based consultancy that provides senior communications counsel to corporations and governments throughout Atlantic Canada. The firm was founded by Noel Sampson and Jim Meek, who work with colleague Sasha Irving, to provide senior, strategic communications advice to decision-makers in the private and public sectors. The Public Affairs Atlantic team has decades of experience helping international, national and regional clients. We pride ourselves on collaborating directly and confidentially with clients to help them achieve their business goals.

Atlantic Canada

This place is down-home, friendly, complex and challenging. Atlantic Canada is more than meets the eye.

With a population of only 2.3 million people, the region features four distinct provinces with 172 MLAs or MHAs, 32 federal MPs, and hundreds of municipalities, incorporated villages, local service districts, cities and towns.

The region also has 17 universities, thousands of community organizations, and hundreds of media outlets.

More than ever in Atlantic Canada, making the right choices for your organization demands an understanding of the relationships among corporations, governments, customers, media, and citizens.

In this complex environment, Public Affairs Atlantic can help.

What We Do

We help clients communicate effectively to get things done.

We work with clients to open new businesses and close old ones. Compel governments to act and stop them from acting. Generate media attention and avoid it. Prepare for a crisis and respond in a real one. Launch campaigns and derail opposing ones. Understand public opinion and change it.

We think a lot and write enough. We plan ahead and pursue relentlessly.

Our Approach

We provide discreet communications advice to business leaders and governments that gets results.

We pride ourselves on thinking clearly, speaking directly, and taking the surest path to success. We are often told we are seasoned, friendly and approachable.

We always work in confidence. We always look out for our client's interests. That is our commitment.

Noel Sampson

Noel Sampson

Noel Sampson is one of Atlantic Canada's most experienced and accomplished communications consultants. Prior to entering the private sector, he served as an Atlantic Canadian advisor inside the Prime Minister's Office. His deep awareness of the region's public environment enables him to provide expert counsel to CEOs, political leaders and senior communicators. Noel has an Honours Bachelor of Business Administration Degree (Marketing) from St. F.X. University. He regularly speaks to organizations and participates on conference panels discussing public relations practices and approaches. In his spare time, Noel enjoys angling and other outdoor activities, spending time with his family, and indulging his passion for U.S. politics.

Sasha Irving

Sasha Irving

Sasha Irving is a strategic communications and public affairs leader with over 20 years of corporate, agency and government experience. Sasha has worked in complex organizations, advising Boards and C-Suite executives through times of rapid growth and change.  She has led government relations, communications, reputation management, stakeholder and community engagement efforts for businesses and government. Sasha joined Public Affairs Atlantic after 12 years in communications leadership positions with Emera Inc. and its affiliates (including Nova Scotia Power) throughout North America and the Caribbean. Sasha’s corporate experience, along with her work as Communications Director for the Office of the Premier of NS, has helped her better understand the integral role public policy plays in the success of organizations. 

A New Brunswick native, Sasha holds a Bachelor of Business degree (Marketing) from Mount Allison University. In her spare time she enjoys skiing, antiquing, paddling and boating on Nova Scotia’s St. Margaret’s Bay and the Restigouche River in Northern NB. 

Jim Meek

Jim Meek

Jim Meek has extensive experience as a consultant, public values researcher, writer, and journalist. He has worked in project planning, media relations and training, advocacy campaigning and on the front lines in crisis environments. Jim worked in senior editorial positions at The Chronicle Herald and at CBC Television News in Nova Scotia. Jim holds an MA in English literature from York University and was awarded a Nieman fellowship at Harvard University. He is also a recipient of Canada's Hyman Solomon Award, which recognizes excellence in public policy journalism. A published author, Jim is a columnist with The Chronicle Herald and Progress, Atlantic Canada's leading business magazine. In his spare time, Jim likes to paddle, hike, travel, read, visit family members and golf badly.


  • Communications Consulting

  • Advice
  • Writing
  • Planning

  • Media Relations

  • Outreach
  • Training
  • Advocacy
  • Corporate Communications

  • Coaching
  • Change Management

  • Government/Regulatory Relations

  • Intelligence Gathering
  • Government Outreach
  • Public Hearings
  • Issue/Advocacy Campaigns

  • Campaign Planning
  • Tracking Results
  • Crisis Support

  • Planning/Training
  • Counsel
  • Team Support

Contact Us

Public Affairs Atlantic Inc.
Suite 1620
1801 Hollis Street
Halifax, Nova Scotia
Canada B3J 3N4

General Inquiries

Call: 1 902 425-1600

Noel Sampson

Call: 1 902 471-0447

Sasha Irving

Call: 1 902 229-5104

Jim Meek

Senior Counsel
Call: 1 902 220-2076
© 2011 Public Affairs Atlantic Inc.